There are many reasons for making rheology measurements. Often, the objectives of rheology testing or viscosity testing are to identify and quantify rheological properties that correlate to consumer perceived product attributes.
These attributes can include how does it look in its container on the store shelf? How easily does the product dispense (squeeze, pump or spray) from the container, spread on the face, hands or nails, apply to a hard or soft surface, and remain on the surface?
The sole objective of Rheology Central is to quantify consumer perceived product attributes that are rheology driven. We complete comprehensive rheology studies of consumer properties specifically for correlation to consumer sensory studies.
We are expert in experimental rheology and statistical analysis. Please contact us at your convenience to discuss your consumer studies.
Is your product pseudoplastic? Does it exhibit time dependent shear effects such as thixotropy or rheopexy?
Many products are non-Newtonian pseudoplastic fluids, is yours?
Emulsions and other complex dispersions are frequently viscoelastic. What can the strain sweeps and frequency sweeps tell us about your product? And how does this relate to consumer product perceptions and preferences?
